Rise Interactive

Marketing Campaign Alerts

I was the main designer for this project Q1-Q3 2021 ideating and validating early design concepts. I conducted multiple types of research including user interviews and usability testing. I regularly presented results to senior leadership and delivered final assets for production.

The Problem

We were able to uncover a pain point in our marketers experience of using Connex through a rolling research cadence I initialized.

Pacing multiple times a day requires significant time, effort, and mental calculation which poses a significant inefficiency since it takes up on average two and a half hours of our users time throughout the day.

Affinity Mapping

After creating an affinity map from over 40 user interviews we were able to see just how much impact pacing has on our users daily workflow.

Business Problem

Because our marketers use a large amount of their time to pace their campaigns this causes their other tasks and responsibilities to be delayed and require more effort.

User Goals

We want to give our users the best experience with our product and allow them to focus on their other tasks such as creating presentations to increase client confidence and identifying potential ways to increase spend and campaign efficiency

Business Goals

Because our marketers use a large amount of their time to pace their campaigns this causes their other tasks and responsibilities to be delayed and require more effort.

Design process

User Interviews

I learned as much as I could through our knowledge base articles and other product team members. I conducted user interviews and was able to put together lofi designs.

I interviewed 10 users to uncover pain points in the experience specifically relating to pacing and pacing related tasks. Pacing entailed budget management, client reporting, and weekly updates for client awareness.

Prototyping

I created a prototype that broke down the alert creation process into small digestible chunks so that users could confidently move forward through the process with ease.

Open Axure Prototype

Final Designs

My final design consisted of a step by step process that allowed user to focus on one part of the alert set up process at a time and a review page that allowed users to see the alert they created before saving it.

Results & Insights

After the new feature was launched we saw an increase in Connex Platform adoption by 64% and a reduction of task completion time by 30%.

Include engineering early in ideation: I created some interactions and designs that were not feasible which invalidated a week's worth of work. We were able to create V1 and V2 versions of the designs while engineering figured out a way to resolve the development issues.

Test early and often: Testing designs early allowed broken designs to fail which refined our design direction faster.

Testing is an on going process: After the design was implemented into our product we noticed a page in the workflow with a noticable number of abandoned sessions which we explored and are now solutioning for.